During this episode, Santosh is joined by Paul-Bernard Jaroslawski, Co-Founder at FreightCaviar and ShipperCRM. Paul shares his unexpected entry into the freight brokerage industry, his journey through various roles, and the creation of his successful ventures. The discussion highlights the importance of content marketing, particularly using memes and other industry-specific tools to engage the logistics audience. Paul emphasizes consistency in content creation, balancing quality and quantity, and measuring success through engagement metrics. The episode offers valuable insights into building a strong community and driving business success in the logistics sector. Don’t miss it!
Highlights from their conversation include:
- Paul's Background and Journey in Build Freight Caviar (1:05)
- Experience as a Freight Broker (2:29)
- Starting New Ventures (5:19)
- Founding Freight Caviar and ShipperCRM (6:45)
- Audience Engagement and Product Ideas (8:06)
- Mentorship and CRM Development (10:51)
- Pivoting to Shipper Database (12:44)
- Content Marketing Insights (17:51)
- Collaboration Dynamics (19:04)
- Consistency in Content Creation (20:52)
- The Role of Quantity in Quality (21:58)
- Importance of Consistent Newsletters (23:56)
- Measuring Success in Content (25:29)
- Interesting Advice from Guests (30:41)
- Desire to Interview Industry Pioneers (32:25)
- This or That Segment to Close (34:43)
About The Future of Supply Chain
During each episode of The Future of Supply Chain, we sit down with a different entrepreneur, investor, or industry veteran to discuss their story, views on the industry, and how we can collectively build the future of supply chain together. Listen to more episodes at https://www.dynamo.vc/podcasts.
About Dynamo Ventures
Dynamo Ventures is a pre-seed and seed stage fund that invests in supply chain and mobility startups, worldwide.