During this episode, Santosh is joined by Kevin O'Marah, Chief Research Officer at zero100, a company that brings leaders together to power growth, resilience and sustainability through digital supply chain transformation. Santosh and Kevin explore how demand, amplified by social media platforms like TikTok, now drives supply chain operations. Kevin emphasizes the need for agility and real-time demand sensing in supply chains to adapt to rapid consumer behavior changes, the need for supply chains to balance demand and sustainability to meet the needs of a growing global population, and so much more.
Highlights from their conversation include:
- Kevin’s Background in Supply Chain (0:41)
- zero100 Overview (1:15)
- Demand vs. Supply Dynamics (4:08)
- Impact of Social Media on Demand (5:05)
- Understanding TikTok (6:14)
- Gen Z and Demand Persistence (13:22)
- Sustainability Challenges (15:23)
- Designing a TikTok Supply Chain (18:55)
- Successful Examples in Supply Chain (21:15)
- This or That Segment: TikTok vs. Instagram (23:34)
- This or That Segment: Airfreight or Ocean Cargo (24:30)
- Final Thoughts and Takeaways (25:38)
About The Future of Supply Chain
During each episode of The Future of Supply Chain, we sit down with a different entrepreneur, investor, or industry veteran to discuss their story, views on the industry, and how we can collectively build the future of supply chain together. Listen to more episodes at https://www.dynamo.vc/podcasts.
About Dynamo Ventures
Dynamo Ventures is a pre-seed and seed stage fund that invests in supply chain and mobility startups, worldwide.