#157: Creating the Morning Brew of Freight with Paul-Bernard Jaroslawski of FreightCaviar
Hosted by Santosh Sankar on April 12, 2023
Summary
During this episode, Santosh is joined by Paul-Bernard Jaroslawski, the Founder and CEO of FreightCaviar, a platform that brings together freight brokers, dispatchers, and truck drivers by providing entertainment and education to the logistics industry through memes, podcasts, and a newsletter. Santosh and Paul discuss the long game of content marketing, tools and tips to connecting with your audience, what freight brokers are saying about the current market, and more.
Show Notes
Highlights from their conversation include:
- What is FreightCaviar? (1:37)
- Paul’s journey into the supply chain space (2:46)
- Content marketing and lead generation tactics for founders (5:49)
- Metrics that are important when generating content (8:13)
- Best tools in managing social media and content (12:21)
- What are freight brokers saying about the market today? (15:53)
- What is ShipperCRM? (22:15)
Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.
Find out more at: https://www.dynamo.vc/.