#199: When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100

Hosted by Santosh Sankar on January 15, 2025

Show Notes

Highlights from their conversation include:

Kevin’s Background in Supply Chain (0:41)
zero100 Overview (1:15)
Demand vs. Supply Dynamics (4:08)
Impact of Social Media on Demand (5:05)
Understanding TikTok (6:14)
Gen Z and Demand Persistence (13:22)
Sustainability Challenges (15:23)
Designing a TikTok Supply Chain (18:55)
Successful Examples in Supply Chain (21:15)
This or That Segment: TikTok vs. Instagram (23:34)
This or That Segment: Airfreight or Ocean Cargo (24:30)
Final Thoughts and Takeaways (25:38)

Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.

Find out more at: https://www.dynamo.vc/

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