Re-Air: From Complexity to Clarity: Simplifying ERP for Mid-Market Manufacturing with Alex Barroux of Bonx
Hosted by Santosh Sankar on February 25, 2026
Show Notes
From time to time, we’ll re-air a previous episode of the show that our newer audience may have missed. During this episode, Santosh is joined by Alex Barroux, Co-Founder and CEO at Bonx, a company that offers a customizable, no-code ERP system designed to streamline operations for small and medium-sized manufacturing businesses. Santosh and Alex discuss Bonx’s innovative ERP solutions as Alex highlights the challenges companies face with traditional ERP systems and explains how Bonx's low-code platform offers rapid implementation and user autonomy. The conversation covers market dynamics, customer success stories, and Bonx’s expansion beyond France. Alex shares his vision for the future and emphasizes the importance of adaptability and innovation in ERP systems for manufacturing.
Highlights from their conversation include:
- Bonx’s ERP Approach (1:25)
- Alex’s Background and Journey (3:17)
- Challenges in Traditional ERP Systems (6:54)
- User Autonomy and Customization (9:33)
- Rapid Implementation Timeline (11:46)
- Sales Cycle Efficiency (13:47)
- Identifying Potential Customers (17:30)
- Expansion Beyond France (18:26)
- Sales Playbook Success (20:20)
- Vision for Bonx (22:25)
- AI in Manufacturing (24:35)
- The Future of ERP (25:06)
- Final Thoughts and Takeaways (25:24)
Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.
Find out more at: https://www.dynamo.vc/
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