#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

Hosted by Santosh Sankar on October 23, 2024

Show Notes

Highlights from their conversation include:

  • Paul's Background and Journey in Build Freight Caviar (1:05)
  • Experience as a Freight Broker (2:29)
  • Starting New Ventures (5:19)
  • Founding Freight Caviar and ShipperCRM (6:45)
  • Audience Engagement and Product Ideas (8:06)
  • Mentorship and CRM Development (10:51)
  • Pivoting to Shipper Database (12:44)
  • Content Marketing Insights (17:51)
  • Collaboration Dynamics (19:04)
  • Consistency in Content Creation (20:52)
  • The Role of Quantity in Quality (21:58)
  • Importance of Consistent Newsletters (23:56)
  • Measuring Success in Content (25:29)
  • Interesting Advice from Guests (30:41)
  • Desire to Interview Industry Pioneers (32:25)
  • This or That Segment to Close (34:43)

Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.

Find out more at: https://www.dynamo.vc/

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