#191: Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM
Hosted by Santosh Sankar on October 23, 2024
Summary
During this episode, Santosh is joined by Paul-Bernard Jaroslawski, Co-Founder at FreightCaviar and ShipperCRM. Paul shares his unexpected entry into the freight brokerage industry, his journey through various roles, and the creation of his successful ventures. The discussion highlights the importance of content marketing, particularly using memes and other industry-specific tools to engage the logistics audience. Paul emphasizes consistency in content creation, balancing quality and quantity, and measuring success through engagement metrics. The episode offers valuable insights into building a strong community and driving business success in the logistics sector. Don’t miss it!
Show Notes
Highlights from their conversation include:
- Paul's Background and Journey in Build Freight Caviar (1:05)
- Experience as a Freight Broker (2:29)
- Starting New Ventures (5:19)
- Founding Freight Caviar and ShipperCRM (6:45)
- Audience Engagement and Product Ideas (8:06)
- Mentorship and CRM Development (10:51)
- Pivoting to Shipper Database (12:44)
- Content Marketing Insights (17:51)
- Collaboration Dynamics (19:04)
- Consistency in Content Creation (20:52)
- The Role of Quantity in Quality (21:58)
- Importance of Consistent Newsletters (23:56)
- Measuring Success in Content (25:29)
- Interesting Advice from Guests (30:41)
- Desire to Interview Industry Pioneers (32:25)
- This or That Segment to Close (34:43)
Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.
Find out more at: https://www.dynamo.vc/